Posts Tagged ‘Self Promotion’
Lawyer Marketing & Social Media: How Web 2.0 Changes the Game
February 9th, 2010
Lawyers are finding it difficult to let go of the older methods they use to market their services. It’s difficult to change habits we’ve grown comfortable with. I find this is especially relevant to lawyers promoting their services on the web. Again and again, I see lawyers that participate in blatant self-promotion. The effect is not what they desire.
Websites, newsletters, blogs and other advertisements are becoming increasingly self-promoting.
Getting exposure for your content is usually a good thing. However, with professional services, such as lawyers providing legal services, bad publicity is not a good thing.
Make sure you aren’t producing content that is purely self-promoting.
Here is a list of ways to avoid blatant self-promotion:
1. Don’t write about how wonderful you are. You can show your expertise in more subtle ways. Write about your field of work. Put a creative, interesting, and personal voice to it. Think about the last time you read something and thoroughly enjoyed the piece. Didn’t you take the time to find out who wrote it afterward? That is what lawyer marketing on the internet is about.
2. People on the internet have a short attention span. Marketing your legal services on the web gives you very limited time to make your point. Be informative, but concise with your writing. Create lists, outlines, and short paragraphs.
3. Post new content frequently, but don’t get consumed. Internet users and people that follow blogs expect new content more often than once every three months. However, it isn’t necessary to post new material six times a day either. 2-3 new posts a week is a good place to be. Doing the same with social media (2-3 activities a week) will increase the effectiveness of your content.
4. Talk with your own voice. In a nutshell, be interesting. The amount of information put out onto the web increases with every second. To rise to the top, you need to be interesting. When you speak in your own voice, the content will take on your personality and will differentiate from what others are writing.
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categories: legal marketing,law firm advertising,website content,internet content,marketing,advertising,social media,web 2.0,self-promotion,legal,blog,writing
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How To Network Using Twitter
November 20th, 2009
You have no doubt already heard of the social networking site Twitter, which, despite only having being around a relatively short period of time, is now one of the most popular sites on the whole of the Internet. Some people are still not convinced of its value as a genuine marketing tool, but serious marketers have not only realized that, but are already using it to drive traffic to their web properties and, ultimately, to make money.
The first step to taking advantage of the benefits that it offers is to follow, and be followed, by those with the same interests as you. Don’t limit yourself to just those people who you actually know, anyone who operates in the same niche or niches as you is an option.
Once you have a decent number of followers, it’s time to start tweeting. Bear in mind that when you tweet, self promotion isn’t the aim – always think about what your can genuinely offer others. There have been many spoofs of Twitter in the form of comics and videos which comment on how some people like to tweet about their everyday lives. Each and every one of your tweets should provide value to your followers (some, if not all of them), and that means they need to be telling them something useful that they probably don’t already know.
There are also a plethora of tools on the Internet that integrate with Twitter to provide greater functionality and options. These tools can be used to automate tasks which you may find are taking up too much of your time. Twitter is a social networking site though, and people often forget about the social aspect of it. If you are truly interested in networking with people on Twitter, then try not to automate anything. While it does save time to automate parts of your Twitter account, doing so will make you seem less interested in your followers.
Twitter is a great networking tool because it allows you to get in touch with people who you wouldn’t otherwise have a chance to meet. A great way to start a conversation with someone on Twitter is to either ask them a question, or answer one of their questions. Comments may be ignored, but if you help them or ask them for help, you are more likely to elicit a response from them. This is especially useful for networking with experts in your field.
If you tweet and interact with certain individuals long enough, they’ll start trusting and respecting you. Once there is trust and respect between you, then that’s when a viral networking effect begins. The consequence being that once you have built a small network on Twitter, and are an active user, your follower base will start to grow significantly without any specific additional efforts by you. When people see something funny, it is common to tell a friend about it as soon as possible. It is kind of the same principle on Twitter. When serious Twitter users see something cool, they’ll tweet about it. When they find someone worth following, they’ll recommend that their followers follow this person as well.
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categories: twitter,social networking,networking,social media,blogging,make money online,online business,internet marketing
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Lawyer Marketing & Social Media: How Web 2.0 Changes the Game
May 15th, 2009
Lawyers are finding it difficult to let go of the older methods they use to market their services. It’s difficult to change habits we’ve grown comfortable with. I find this is especially relevant to lawyers promoting their services on the web. Again and again, I see lawyers that participate in blatant self-promotion. The effect is not what they desire.
Lawyer marketing on the web is becoming far too self-promoting. This includes websites, blogs, videos, etc.
The content you put out on the web can work for you in many positive ways. However, there is a downside as well. Just because people find your writing, doesn’t mean they have a favorable impression of you.
Don’t write content that serves no other purpose than to “toot your own horn”.
Here are some ideas to consider.
1. Stop talking about yourself. By writing about the material you know best, by positioning yourself as an expert in your field, and by making your content creative and interesting, you will promote yourself indirectly. Think about the last article you read that you really enjoyed. I bet if you didn’t know the author before, at the very least you checked out who they were afterward. This is what lawyer marketing on the web is all about.
2. People on the internet have a short attention span. Marketing your legal services on the web gives you very limited time to make your point. Be informative, but concise with your writing. Create lists, outlines, and short paragraphs.
3. Post new content frequently, but don’t get consumed. Internet users and people that follow blogs expect new content more often than once every three months. However, it isn’t necessary to post new material six times a day either. 2-3 new posts a week is a good place to be. Doing the same with social media (2-3 activities a week) will increase the effectiveness of your content.
4. Talk with your own voice. In a nutshell, be interesting. The amount of information put out onto the web increases with every second. To rise to the top, you need to be interesting. When you speak in your own voice, the content will take on your personality and will differentiate from what others are writing.
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Could It Be That Do It Yourself Sites Kicking Butts
May 4th, 2009
The do it yourself market has grown beyond all belief no one could have predicted two years ago that selling your property with or without an agent would have grown in such a short space of time, the estate agent has tried to combat this by tying sellers into contracts whereby still taking their commission fee also trying to offer similar services as those used by the do it yourself websites.
There has controversy surrounding the estate agent industry for years , and this has led sellersto believe that this industry is mainly based around profit and greed, not putting the interests of the buyers or sellers first but putting their own self interest first.
Now the history and of many industries but in an industry where it’s people based your first priority should be for your customer. We have heard of many instances where agents have put their own self interests before the interests of their customers it would seem that this industry for the most part has become an industry of greed, but you can only be too greedy while there isn’t an alternative.
The four cell by owner sites have given the customer that alternative, but before they take the prevalence of small amount of people were already marketing their properties on their own, so this is something that isn’t new but has been around for many years and something that can be done if the seller is willing to take the time to research all the necessary
channels.
There are a few sites on the web who try greatly to help with this research given the seller all the necessary information they may need to market their flat themselves, pointing them in the right direction to obtain the knowledge they need.
Websites like UploadaAproperty don’t only market your flat , they are all so a resource centre for anyone thinking about the possibility of selling their home themselves.
The Internet has opened up a whole new world when it comes to marketing or self promotion this has given people power and control over the way they would like to present their properties. This gives the buyer the opportunity to investigate whether attempting to go it alone and sell their home online would be a viable option, of course selling your flat in this way is not for everyone but if you do achieve a sale the prospect of holding on to your commission fee that you would have paid out to an agent can be an exciting one.
The estate agent should not be written off though because the good agent showed trying their best to market your house to as many sellers is possible, they do have access to certain home portals which the for sale by owner sites don’t, but other than that point and there ability to advertise your home in the window there is much difference between the estate agent and for sale by owner sites. It is the portals that give the estate agent the edge, but with the prices to advertise on these portals going up month on month (there are rumblings from Agence all over the net concerning this point) this edge is slowly decrease in month-to-month, the estate agent have now realised that the for sale by owner sites are eating into their market and are frantically trying to devise strategies to combat this but as with Yahoo taking over MSN and Google taking over Yahoo, the emergence of the FSBO sites are an inevitability the only question is how large a marketplace slice will they take because even though I believe that eventually they will take sizeable chunk out of the estate agent’s market I do not foresee total domination.
So in closing I would just say that sellers have the right to market their properties in any way they feel fit and this shouldn’t be hindered by overzealous estate agents because they feel they are losing their grip of the seller’s market, sellers should have the right to market their flat in any way they feel fit without being tied down or should I say tied into contracts which hinder the way they wish to sell their home or penalises them by having to pay a commission fee when none of the work has been done by the agent.
I personally feel that if you were prepared to market your house with one of these cell by owner sites, if you really wish to sell property online it would be wise to use every method available to you so that includes the estate agent also the private sales sites, classifieds, shop windows, brochures or whatever other tool that would be available to me to sell my home , because when it comes to it you or should I say me who needs the sale at the estate agent nor anyone else who would advice you not to use the do it yourself or to go it alone, because especially in these times of a global down turn, if you don’t meet your mortgage payments is not the estate agent who would possibly lose their home it you so the decision to use one of these sites or using an agent (me personally I use both) is a decision that only you can make, do your research and make sure you make an informed decision, don’t let anyone persuade you that you don’t have the relevant knowledge and that this type of marketing should only be done by a professional, we have the World Wide Web and all the resources that will out there and we should use them power to the people.)
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