Posts Tagged ‘legal’
5 Ways To Tweak Your LinkedIn Profile For Your Law Firm
July 23rd, 2010
There are so many different social media outlets and websites available, sometimes it’s difficult to know where to spend time building a presence. When it comes to creating a valuable social media profile as an attorney, LinkedIn is an important place to start. By using LinkedIn, you can connect to over 43 million professionals in over 200 countries. Whether you have a solo practice or work for a large firm, LinkedIn is a valuable asset for your career.
I will address 5 ways you can tweak your LinkedIn profile below:
1. You Only Get One Chance At A First Impression – It’s important that you put your best foot forward with your LinkedIn profile. First impressions are difficult to change, especially with the attention spans of online browsers. Pay close attention to the picture you use for your profile and the headline as well. Your picture should be professional and attractive. The headline you use should represent your legal position and needs such as if you are looking to join a firm, want help with a case, or even if you are hiring for your own practice.
2. Customize Your Url – Take the time to customize your LinkedIn URL. This is a great opportunity to brand yourself and allow people to easily find you. It also can help get your profile found in Google when someone searches for your name.
3. Add Keywords Throughout Your Profile – Do some thinking about your particular legal niche and what types of keywords a client, professional, or colleague might search for. Add these keywords to your profile so that when a search is performed in LinkedIn, your profile shows up.
4. LinkedIn Allows You To Add Links…Do So – On your profile you can add up to 3 links, so take advantage of this. Add links to your blog, you firm’s website, your Twitter account, etc. Make sure you rename the links so the user knows what they are clicking over to.
5. Search For and Join Professional LinkedIn Groups – LinkedIn has a “groups” feature where you can join discussions with like-minded professionals. You can share news stories, discuss best practices, network, etc. It’s a great way to utilize LinkedIn and grow your connections.
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categories: LinkedIn,social media,online marketing,lawyer marketing,advertising for lawyers,attorney advertising,law,legal,marketing
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Is Network Marketing/MLM A Scam?
June 2nd, 2010
In a five story apartment complex, imagine if one of the residents living on the top floor filled a pillowcase with five hundred small strips of paper. On half of the strips of paper, the resident wrote outrageous lies about the apartment complex. On the other half, the resident wrote the truth.
He then opened a window and shook out the pillowcase. The strips of paper rained down on the pedestrians below. Some pedestrians would get the misinformation and believe it while others would read the truth and believe that. It’s unfortunate that because of word of mouth misinformation, legal network marketing opportunities are mistaken for illegal pyramid schemes.
This propaganda is widely spread on the Internet and hurts two groups of people – those who are in the network marketing business and earning a legal and legitimate income and those who would get into the business but are afraid because of the untruths they’ve heard.
The best way to check out the truth behind network marketing is to check with the laws governing your state. You’ll see in black and white that network marketing is legal. If you’re a network marketer and you get tired of people asking you how network marketing and pyramid schemes are different (or they’re worried because of rumors they’ve heard), put the answers to this on your site.
Give the prospects a link where they can read about it for themselves. Invite them to check you out and to check out the legitimacy of the product. For the people who question whether or not people really make money marketing, offer to show them the proof from your own life.
People who are skeptical want to see proof. It’s human nature because of all of the scam artists who pop up by the thousands in businesses, but you can prove that network marketing is different. You won’t have to look for examples to give them on how to succeed. You are the example of the success and truth they seek.
The warnings about illegal pyramid schemes were prompted by government inquiries into that type of practice. Many people who want to get into network marketing but aren’t sure if it’s legal are unaware that the government also regulates the business.
Whether or not network marketing is legal has never been an issue for those in the business and who know the truth behind the rumors and lies. Those fortunate enough to be part of network marketing continue to experience both personal and financial growth.
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categories: legal, home business, internet business, mlm
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Mexican Drug Cartels Avoid Police With Social Networking
April 20th, 2010
Drug Cartels in Mexico have implemented new techniques in avoiding military raids and police checkpoints by using Facebook and Twitter. Government officials have monitored the social networking sites as they believe it has been used in the abduction of the relatives of powerful businessmen and politicians, as kidnappers are allegedly using the social networking sites to identify the families of a high profile individual and monitoring their daily activity.
Ordinary citizens have already irritated the authorities by using twitter to alert one another of the locations of breathalyzer checkpoints, they use the name @anitaa_df to message each other and a similar tactic is now being used by the drug dealers.
Twitter and other social networks are being used by organised Crime to communicate with one another through terms and phrases unrecognised by the public. Not only have the cartels used the networks to communicate with each other but also incite terror amongst local communities. Recently the town of Reynosa, whose citizens have been victim of drug gang activity, was terrorized by members of a cartel spreading messages. One such message read; “The largest scheduled shootout in the history of Reynosa will be tomorrow or Sunday, send this message to people you trust that tomorrow a convoy of 60 trucks full of cartel hit men from the Michoacan Family together with members of the Gulf Cartel are coming to take the city and take everyone out alive or dead!”
“Twitter is a serious problem not only to Mexican law-enforcement agencies but to any law or intelligence agencies all over the world,” explains Ghaleb Krame, Mexican security expert “criminals, drug cartels and terrorist cells are getting more sophisticated in their methods of communication.”
The Mexican government has recently drafted a bill to allow close regulation and monitoring of the use of social networking in Mexico. By helping others break or avoid the law by sharing information is now a criminal act under the new bill. Social media companies themselves will not be targeted by the bill, only the users of the networks. The bill has been controversial in Mexico and many users have slammed the legislation as an excuse to act as Big Brother.
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Mexican Officials Crack Down On The Use Of Facebook And Twitter To Fuel Crime
April 18th, 2010
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Lawyer Marketing & Social Media: How Web 2.0 Changes the Game
February 9th, 2010
Lawyers are finding it difficult to let go of the older methods they use to market their services. It’s difficult to change habits we’ve grown comfortable with. I find this is especially relevant to lawyers promoting their services on the web. Again and again, I see lawyers that participate in blatant self-promotion. The effect is not what they desire.
Websites, newsletters, blogs and other advertisements are becoming increasingly self-promoting.
Getting exposure for your content is usually a good thing. However, with professional services, such as lawyers providing legal services, bad publicity is not a good thing.
Make sure you aren’t producing content that is purely self-promoting.
Here is a list of ways to avoid blatant self-promotion:
1. Don’t write about how wonderful you are. You can show your expertise in more subtle ways. Write about your field of work. Put a creative, interesting, and personal voice to it. Think about the last time you read something and thoroughly enjoyed the piece. Didn’t you take the time to find out who wrote it afterward? That is what lawyer marketing on the internet is about.
2. People on the internet have a short attention span. Marketing your legal services on the web gives you very limited time to make your point. Be informative, but concise with your writing. Create lists, outlines, and short paragraphs.
3. Post new content frequently, but don’t get consumed. Internet users and people that follow blogs expect new content more often than once every three months. However, it isn’t necessary to post new material six times a day either. 2-3 new posts a week is a good place to be. Doing the same with social media (2-3 activities a week) will increase the effectiveness of your content.
4. Talk with your own voice. In a nutshell, be interesting. The amount of information put out onto the web increases with every second. To rise to the top, you need to be interesting. When you speak in your own voice, the content will take on your personality and will differentiate from what others are writing.
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categories: legal marketing,law firm advertising,website content,internet content,marketing,advertising,social media,web 2.0,self-promotion,legal,blog,writing
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Blogging And Advertising For Lawyers: How To Use Social Media To Promote Your Blog
February 9th, 2010
If a lawyer asks me how to use Facebook, Twitter, and other social media services to generate more clients, one of the first things I ask is if they have a blog. Even though social media can be very powerful promotional tools, having a blog gives you something to promote.
Advertising for lawyers with your blog: How fast can I get results?
I think all of us would prefer the shorter easier path if given the option. Unfortunately, this isn’t the best route to take for lawyer marketing with social media. Even though posting an update on Twitter or Facebook can share your thoughts with others, it doesn’t provide the depth that writing a good blog post does. One of the best uses of social media is sharing your blog posts with other Facebook, Twitter, and LinkedIn users.
When your efforts at lawyer marketing are nothing more than quick comments on social media sites without any substantial contributions of your own, you shouldn’t expect a great return as a result.
Writing a blog and posting frequently will provide you with two advantages in social media communities:
1. The ability to share your blog with the social media community. By offering your ideas and thoughts, people will learn more about what you have to offer. This will drive traffic to your blog where they will be more likely to inquire about your services.
2. You will become a thought leader in your field. Commenting in social media can’t compete with the substance and depth you can produce through a blog.
The point is that this involves some amount of work on your end. You have to write thoughtful, engaging content. But when you accomplish this, sharing your blog through social media is terrific exposure.
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categories: lawyer marketing,law firm advertising,law marketing,traffic generation,social media,blogging,internet marketing,legal,marketing,twitter,facebook,linkedin
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Executives’ Gifts
August 16th, 2009
For those top people in business, who have probably tasted the finer things in life, personalization is the key to giving the perfect retirement gift. It must be something that allows them to remember their legacy in the corporation, where they had worked so hard for decades to get to the desk of their dreams.
The present must be something to do with their previous business interests, and which, after their whole life-time of successful deals and spot-on investments, reminds them of those business-related activities that gave them pleasure and therefore that will give them pleasure again. These two concepts are fundamental and necessary to stimulate the former executive to remember about their working lives, and of course, the person who had given them the gift.
For The Keen Golfer: Nothing says leisure and enthusiasm more than the sport of golf. The number of shops selling golf clubs, gloves, golf-carts and the like has rocketed over the years due to the proliferation in industries like hedge fund investing and financial advisors in general. A rising number of business people just means more golfers since golf is the sport where lots of them go to bond and become acquainted. More evidence of this, is that golf courses are becoming more popular in budding countries like India and China, where ‘Mission Hills’ and many other courses are frequently advertised in the sporting press.
Sometimes, all it takes is a bit of out-of-the-box thinking. For instance, you could emblazon their old company logo, family seal or monogram on some golf balls, markers, tees or on their golf bag in order to suggest the form of privilege that they as used to. For those who often love to take guests to the golf course with them, nothing says camaraderie more than a set of personalized golf shirts for the four friends!
If they have played particularly well in a favourite golf tournament, a miniature personalized scorecard print will also stimulate memories just as much as photos do. With their podium photos and ranks immortalized for ever, you can conjure up the spirit of the golf competition and help the golfer (and other participants) to relive the moment just as if they were replaying and enjoying the game again.
Recreational Gambling: Some executive types spend some of their spare time in casinos, where they display their wealth and try to win more to boot. Such people live life in the fast lane, as hey say, gaining and losing lots of money as they go along. The perfect present for this kind of person, are items that represent his/her lifestyle, like a personally blended cigar or a monogrammed cigar case and cutter. What do you think about a customized deck of cards with the logo that represents the retiree’s trade or industry?
You could also go for the classic present of expensive wine or champagne, the taste of which serves to remind them of the high life by its fantastic taste. A bottle of Chateau Lafite, Cristal Brut or Clos du Mensil are on this list. Presenting ex top-flight executives with these symbols of privilege is integral to the ideal retirement party for them. A personalized cigar case with a monogram and expensive wine go a long way to achieving this.
Conclusion: Nothing else reminds them of their former lifestyles more than personalized items that reflect their old way of life. Giving these kinds of gifts to retiring executives hits the nail right on the head. They should live their golden years the way they want them to be and thinking along the lines of luxury and personalization will help you discover the best retirement gift for them more easily.
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